WHO I AM
WHAT I DO
With a respected reputation in publishing, international communications and marketing spanning over 20 years, the power of words and stories has underpinned my career: firstly in magazines when I was at Hearst and working in-house for Crème de la Mer, Estée Lauder and Tom Ford Beauty and now, as an independent copywriter.
What matters to me most is crafting creative copy for clients that's clever, engaging and connects with the people your brand wants to reach. More than just a hired pen, my expertise makes me the perfect partner for concept creation and brand development.
I cover all aspects of copywriting and can help with:
- Campaign creation
- Case studies
- Comms and marketing material
- Digital assets
- Naming architecture
- Pitches, presentations & reports
- Social media
- Tone of voice audits
- Tone of voice recommendations
- Web copy
I work with a range of brands from cult favourites and well-loved household names through to startups and niche businesses in sectors including beauty & wellness; fashion; food & drink; interiors and travel & lifestyle.